CEO of Crerar Hotels, the AA Small Hotel Group of the Year 2023/24, Chris Wayne-Wills joins Mark McC on this week’s episode to discuss his career, his experience in the hospitality industry and the unique culture and approach of Crerar Hotels.
CEO of Crerar Hotels, the AA Small Hotel Group of the Year 2023/24, Chris Wayne-Wills joins Mark McC on this week’s episode to discuss his career, his experience in the hospitality industry and the unique culture and approach of Crerar Hotels.
Chris emphasises the importance of personalised guest experiences and attention to detail and highlights the company's focus on quality, local experiences, and the development of their properties to offer the best possible service to guests. Chris also touches on the challenges facing the industry, such as the residual impact of the pandemic, business rates, VAT issues, and recruitment difficulties post-Brexit.
Chris reflects on his appearance on "The Apprentice" and how it showcased the challenges and opportunities in the hospitality sector. He also mentions his involvement with UKHospitality Scotland and the ongoing efforts to address industry trends and challenges. Throughout the episode Chris Wayne-Wills provides valuable insights into the world of hospitality, emphasising the importance of personalised service, quality experiences, and adapting to the changing landscape of the industry.
Chris Wayne-Wills is a seasoned hospitality industry executive with over 25 years of experience in senior management positions. Originally from Cardiff, Wales, Chris embarked on his hospitality journey as a sales manager, quickly rising through the ranks to assume leadership roles at some of the UK's most prestigious hotel brands.
With a passion for delivering exceptional guest experiences and operational excellence, Chris's career trajectory reflects his unwavering commitment to excellence and innovation in the hospitality sector. He has held key leadership positions at renowned hotel groups such as Marriott International, Macdonald Hotels, and QHotels, where he honed his expertise in revenue growth, new business development, and marketing communications.
In April 2020, Chris took on the role of CEO at Crerar Hotels, a high-quality hotel group based in Scotland, overseeing a portfolio of seven four- and five-star properties. Under his leadership, Crerar Hotels has thrived, earning accolades such as the AA Small Hotel Group of the Year.
Beyond his role at Crerar Hotels, Chris is deeply involved in industry advocacy and professional development initiatives. He serves as Chairman of UKHospitality Scotland, where he plays a pivotal role in shaping policies and advocating for the interests of hospitality businesses across Scotland. Chris is also a trustee of HIT Scotland and a fellow of the Institute of Hospitality, demonstrating his commitment to nurturing talent and driving positive change within the industry.
Known for his strategic vision, dedication to social responsibility, and relentless pursuit of excellence, Chris Wayne-Wills continues to inspire and lead the hospitality industry towards a brighter and more sustainable future.
LinkedIn: https://www.linkedin.com/in/chriswaynewills/
Crerar Hotels website: https://www.crerarhotels.com/