Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.
Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.
She shares valuable insights into the world of digital marketing, loyalty programs, and brand engagement from Gemma's experiences at Honest Burgers and Hawksmoor. She talks about their latest moves into using hospitality tech to enhance the customer experience using platforms such as Vita Mojo and Airship. Gemma's expertise in leveraging AI and machine learning for loyalty programs provides a glimpse into the future of customer engagement strategies in the hospitality industry.
Gemma delves into the significance of maintaining brand authenticity while exploring new content marketing channels like TikTok.
Gemma Barter is a seasoned digital marketing professional with a passion for hospitality and brand storytelling. With over a decade of experience, she has honed her expertise in e-commerce, social media advertising, CRM, and website optimization. Currently serving as the Senior Digital Marketing Manager at Honest Burgers, Gemma leads the digital strategy for the renowned burger chain's 39 locations, overseeing everything from PPC management to loyalty program implementation. Known for her strategic mindset and hands-on approach, Gemma thrives on driving engagement and revenue through innovative digital campaigns. Her career journey is a testament to her dedication and adaptability, having worked her way up from Marketing Assistant roles to becoming a pivotal figure in shaping Honest Burgers' digital presence. Gemma's commitment to excellence and continuous learning underscores her role as a driving force behind the success of Honest Burgers' digital marketing initiatives.
Honest Burger website: https://www.honestburgers.co.uk/
LinkedIn: https://www.linkedin.com/in/gemma-barter-320540119