Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

S8 Ep. 138 A BUBBLY CONVERSATION ABOUT BUBBLE TEA AND USING HOSPITALITY TECH TO ENHANCE THE CUSTOMER JOURNEY WITH PAUL CUPP, MD OF CUPP

Episode Summary

It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team.

Episode Notes

It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team. 

Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.

Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.  

About Paul Tanner 

Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.

CUPP website: https://www.cuppbubbletea.co.uk/

LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a