Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

S7 Ep. 131 HOW AIRSHIP CRM MAKES B2B MARKETING FUN WITH DAN BROOKMAN, CEO, AND SAM BROWN, CCO, OF AIRSHIP AND TOGGLE

Episode Summary

In this podcast episode, Dan Brookman, CEO, and Sam Brown, CCO, of Airship and Toggle, discuss their journey in the hospitality industry and the evolution of their companies. They emphasise the importance of effective B2B marketing and how they approach it as a way to bring life and excitement to events and spur the industry forward. They also highlight the need for marketers to fully utilise CRM platforms like Airship to personalise and automate their marketing campaigns, driving customer behaviour and generating better ROI. They discuss the upcoming developments in their platforms, including the migration to Amazon AWS and the integration of AI, which will enhance the speed and capabilities of their systems.

Episode Notes

In this podcast episode, Dan Brookman, CEO, and Sam Brown, CCO, of Airship and Toggle, discuss their journey in the hospitality industry and the evolution of their companies. They emphasise the importance of effective B2B marketing and how they approach it as a way to bring life and excitement to events and spur the industry forward. They also highlight the need for marketers to fully utilise CRM platforms like Airship to personalise and automate their marketing campaigns, driving customer behaviour and generating better ROI. They discuss the upcoming developments in their platforms, including the migration to Amazon AWS and the integration of AI, which will enhance the speed and capabilities of their systems.

Overall, the episode highlights the value of leveraging technology and data in the hospitality industry to create personalised and impactful marketing campaigns, as well as the importance of collaboration and support within the industry.

About Airship & Toggle

Airship CRM & Toggle is a pioneering force in the realm of hospitality technology, dedicated to transforming customer engagement and loyalty through innovative solutions. With a rich history rooted in over 30 years of experience in the hospitality industry, Airship has emerged as a trailblazer in leveraging data-driven insights to drive revenue and enhance guest experiences.

Founded with a vision to revolutionise the way hospitality businesses connect with their patrons, Airship offers a comprehensive suite of customer relationship management (CRM) tools and the Toggle platform, designed to empower businesses to build lasting relationships with their customers while maximising revenue opportunities.

At the helm of Airship is a team of industry veterans and technology enthusiasts, led by CEO Dan Brookman, whose passion for hospitality and relentless drive for innovation have propelled the company to new heights. Supported by Chief Commercial Officer Sam Brown, Airship remains at the forefront of hospitality technology trends, continuously evolving to meet the ever-changing needs of the industry.

With a client roster that includes renowned brands such as Byron, Leon, Roadchef, and The Alchemist, Airship CRM & Toggle has earned a reputation for delivering tangible results and driving meaningful impact for businesses of all sizes. From personalised marketing campaigns to seamless integration with leading EPOS providers, Airship empowers hospitality businesses to thrive in a competitive landscape.

As the hospitality industry undergoes rapid digital transformation, Airship CRM & Toggle remains committed to delivering cutting-edge solutions that redefine the guest experience and unlock new opportunities for growth. With a steadfast focus on innovation, collaboration, and customer success, Airship continues to shape the future of hospitality engagement, one interaction at a time.