Today I’m in the studio with one of my brand gurus, Rich Buchanan. He is so fantastic in terms of knowing how to create clear, defendable territories for your brand to operate in, meaning that you’ll be iconic and can stave off the competition. Rich and I worked together way back at Blinkbox Music and he really impressed me as one of the world class leaders in brand thinking. Rich has worked with amazing brands all the way through McLaren, Ocado, Eurostar, Rolls Royce, HSBC and Tesco. Today we’re going to talk about what makes a killer brand, case studies that he’s worked on and also touch on a new book that he’s launched called Wild Thinking - 25 thoughts for you to poke and prod at your business and ask yourself the hard questions that you otherwise might stay away from. _____ This podcast is sponsored by the good folk at BDO. BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed. “That’s why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk
MARK MCC (MARK MICK-SEE), SUPERSONIC INC
I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.
I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.
I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.
Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/
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