Probably the best podcast guest and episode that you've heard so far. This week we’re sitting down with Liam Newton VP of Marketing for Carlsberg UK. You can’t have missed their efforts recently to throw out the recipe book and improve the danish pilsner, which saw them explode onto the scene with a noticeable, attention-grabbing launch campaign. The launch campaign really focused on going back to its roots and being human, fessing up and saying ‘we had a brand promise to every person in the nation which was that we were probably the best lager or beer in the world’. And they’ve cut the corporate stuff, fessed up and said ‘we’re not that anymore’. They’ve been really bold to go out with one of the bravest campaigns I’ve seen in the past 5-10 years which says ‘probably not the best lager or beer in the world’. This is the start of a huge brand realignment program, and I think you’re going to really enjoy what Liam has to say. _____ This podcast is sponsored by the good folk at BDO. BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed. “That’s why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk
MARK MCC (MARK MICK-SEE), SUPERSONIC INC
I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.
I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.
I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.
Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/
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