This week we talk to Behaviour Economist and Vice Chairman of Ogilvy Rory Sutherland. We cover Metaverse, why optimisation is not always the right thing, why speedometers are wrong, why lamb is under-appreciated, the key to innovation, why KFC gravy is so good and the triumph of meal boxes and McPlant
RORY'S BOOK - Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity https://www.amazon.co.uk/dp/0753556529/ref=cm_sw_r_cp_api_glt_i_BZQWFRCC6JWR58YPXMKE
MY FAVOURITE RORY SPEECH TO CMOs -
DISPATCH - https://www.dishpatch.co.uk
MYSUPPERHERO - mysupperhero.com
GOUSTO - gousto.co.uk
SALOOS INDIAN - https://salloos.co.uk
Haleem Akbari
Shredded Lamb cooked with whole wheat germ, lentils andspices, cooked over a day until all the ingredients melt intoone. An original dish from the times of the Mughal Emperors
24.00
KOREAN FARRINGDON ROAD - http://toh-bang.com
YOU BE CHEF - https://youbechef.com