Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

EP85: BRAND STRATEGY with MATT WAKSMAN of Ogilvy

Episode Summary

This week we speak to the world class Brand Strategist Matt Waksman. Matt is a Brand Strategy Partner at Ogilvy and has lit up the creative scene by giving birth to and landing the right strategies time and time again including the most recent Army recruitment campaign - THIS IS BELONGING.

Episode Notes

Notes:

• JWT Planning Model - https://www.slideshare.net/williamtheliar/jwt-planning-guide
• Matt's Anti Semitism piece - https://www.campaignlive.co.uk/article/when-comes-social-justice-inclusive-marketing-jews-dont-count/1735033
• Matt's LGBTQ+ Campaign - https://www.linkedin.com/posts/matthew-waksman-3b066a5a_you-learn-not-to-hold-hands-or-kiss-your-activity-6877585122665738240-lZat
• BUTTMITZVAH - https://m.facebook.com/buttmitzvah/
• Oslo Court - https://www.tripadvisor.co.uk/Restaurant_Review-g186338-d1016879-Reviews-Oslo_Court-London_England.html
• Matt Lucas Desert Island Discs star Neil - https://www.superbexperience.com/experience-matters/uks-most-popular-waiter-neil-heshmat
• Best Restaurants in Tel Aviv - https://www.finedininglovers.com/maps/where-eat-tel-aviv