In this episode, Mark McC hosts James Brown, outgoing CEO of BrewDog Bars, co-founder of Tip Jar, and incoming CEO of Prezzo. The discussion covers James' journey with BrewDog, from joining as Operations Director to becoming CEO, including growth milestones, international expansions, PR challenges, and unique marketing campaigns.
In this episode, Mark McC hosts James Brown, outgoing CEO of BrewDog Bars, co-founder of Tip Jar, and incoming CEO of Prezzo. The discussion covers James' journey with BrewDog, from joining as Operations Director to becoming CEO, including growth milestones, international expansions, PR challenges, and unique marketing campaigns. James shares insights into BrewDog's design philosophy, team building, and the development of Tip Jar. The episode ends with James reflecting on his next chapter at Prezzo and his plans for revitalizing the Italian casual dining brand.
Formerly the CEO of BrewDog Bars, James has played a pivotal role in expanding the brand's global footprint, creating iconic venues that redefined the craft beer experience. As co-founder of Tip Jar, a revolutionary digital tipping platform, he has championed fairer tipping practices, empowering workers across the service sector.
Currently serving as the CEO of Prezzo, James is leading the much-loved Italian dining chain into a new era, focusing on guest experience, operational excellence, and sustainable growth. With over two decades of experience in hospitality, James has consistently driving meaningful change within the industry.