In this episode, Mark McC sits down with George Rice, founder of Serious Pig, at Waterloo BrewDog. They explore Serious Pig’s journey from pub snacks to a prominent brand featured in major retailers and airlines.
In this episode, Mark McC sits down with George Rice, founder of Serious Pig, at Waterloo BrewDog. They explore Serious Pig’s journey from pub snacks to a prominent brand featured in major retailers and airlines. The conversation delves into George’s experiences during COVID, including strategic shifts, product launches, and community marketing efforts. A spotlight is placed on emerging snacking trends like pickles and innovative snack pairings. George also shares insights into logistical challenges, team collaborations, strategic partnerships, and personal anecdotes, painting a comprehensive picture of Serious Pig’s evolution and resilience in the food industry.
George Rice is the founder of Serious Pig, a celebrated British brand known for its artisanal snacks, particularly its premium charcuterie and cheese products. With a passion for quality and authenticity, George established Serious Pig in 2013, aiming to create delicious snacks that celebrate the best of British produce. His commitment to sustainability and ethical sourcing has set Serious Pig apart in a competitive market, earning the brand a loyal following among food enthusiasts and connoisseurs alike.
Before launching Serious Pig, George honed his skills in the food industry, gaining invaluable experience in product development and brand management. Under his leadership, Serious Pig has expanded its product range to include a variety of gourmet snacks, such as pork crackers and cheese straws, all crafted with care and attention to detail. George’s entrepreneurial spirit and dedication to excellence continue to drive the brand’s growth, making Serious Pig a standout name in the world of gourmet snacking.