Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

EP. 160: SHAMIL THAKRAR, DISHOOM

Episode Summary

In this episode, Mark McC hosts Shamil Thakrar, co-founder of Dishoom and Permit Room, to delve into the vibrant journey of Permit Room and its homage to Bombay's drinking culture.

Episode Notes

In this episode, Mark McC hosts Shamil Thakrar, co-founder of Dishoom and Permit Room, to delve into the vibrant journey of Permit Room and its homage to Bombay's drinking culture. Shamil discusses the expansion into cities like Oxford, Brighton, and Cambridge, alongside Dishoom's new menu launch and a strategic focus on community-driven marketing, cultural inclusion, and charitable responses to hate speech. The episode explores innovative decor, a committed cocktail menu, and operational challenges within the hospitality industry. Listeners gain insights into Shamil's perspective on education, community importance, and the significance of providing breakfast to children, along with his personal travel favourites.

About Guest

Shamil Thakrar is the co-founder of Dishoom, a ground-breaking restaurant group that pays homage to the Irani cafés of Bombay. Since opening its first location in 2010, Dishoom has grown into a beloved UK brand known for its vibrant atmosphere, rich storytelling, and high-quality Indian cuisine. Shamil’s vision for Dishoom was not only to serve delicious food but to evoke the spirit of Bombay’s cultural melting pot, creating a unique dining experience that blends history, community, and hospitality.

Under Shamil’s leadership, Dishoom has won numerous awards and accolades, including a Michelin Bib Gourmand, and has expanded to multiple locations across the UK. In addition to Dishoom, Shamil co-founded Permit Room, a bar concept inspired by India’s Prohibition era. Known for his innovative approach to hospitality, Shamil is passionate about fostering inclusivity and using food as a way to bring people together, while also maintaining a deep commitment to philanthropy and social impact.