In this episode, Mark McC invites Matt Ovington, Director of Research at Salience Plus, to talk about the power of research in hospitality marketing. They explore cost-effective techniques, understanding customer behaviour, and leveraging System 1 and System 2 thinking to boost business performance.
In this episode, Mark McC invites Matt Ovington, Director of Research at Salience Plus, to talk about the power of research in hospitality marketing. They explore cost-effective techniques, understanding customer behaviour, and leveraging System 1 and System 2 thinking to boost business performance.
The discussion also covers qualitative and quantitative research, category entry points, and deriving actionable insights. Additionally, Matt shares his thoughts on brand taglines, his favourite hospitality spots, and plans for a trip to Portugal.
Matt Ovington is the Director of Research at Salience Plus, a leading firm specialising in market research and consumer insights. With a background in data analytics and strategic marketing, Matt has built a reputation for delivering cutting-edge research that drives business growth and innovation. His expertise lies in understanding complex market dynamics and translating data into actionable strategies for clients across various industries.
At Salience Plus, Matt leads a team of researchers dedicated to uncovering key trends and consumer behaviours that shape the market landscape. His work involves leveraging advanced analytical tools and methodologies to provide deep insights that inform product development, marketing strategies, and business decisions.
LinkedIn: https://uk.linkedin.com/in/matt-ovington-a7a3763b
Website: https://www.categoryentrypoints.com/salienceplus/